Responsible Firearms Marketing Act

Identification of Unfair Practices: The Commission will conduct a study to identify advertising or marketing that may be unfair or deceptive regarding firearms (Section 2(a)(1)).

Protection for Minors: The study and subsequent regulations will consider marketing materials that may be designed to appeal to individuals younger than 18 years of age (Section 2(a)(1)(B)(i) and Section 2(b)(2)(A)(i)).

Prevention of Illegal Use: The bill seeks to address advertising that may imply or encourage the illegal use of firearm products (Section 2(a)(1)(B)(ii) and Section 2(b)(2)(A)(ii)).

Regulation of Specific Weaponry: The Commission will address advertising or marketing related to the sale of semiautomatic assault weapons (Section 2(a)(1)(B)(ii) and Section 2(b)(2)(A)(iii)).

Regulatory Burdens on Industry: The bill requires the Commission to issue regulations that prohibit manufacturers, dealers, or importers of firearms from engaging in certain advertising or marketing practices (Section 2(b)(1)).

Penalties for Violations: Any person who violates the regulations created by the Commission will be subject to penalties provided in the Federal Trade Commission Act (Section 2(c)(2)(B)).