Responsible Firearms Marketing Act

Protection against deceptive advertising: The bill requires the Federal Trade Commission to identify and prohibit unfair or deceptive acts or practices related to firearm marketing (Section 2(a)(1) and Section 2(b)(1)).

Targeted protection for minors: The study and subsequent regulations are directed to consider marketing materials that may be designed to appeal to individuals younger than 18 years of age (Section 2(a)(1)(B)(i) and Section 2(b)(2)(A)(i)).

Prevention of illegal use promotion: The bill aims to address advertising that may imply or encourage the illegal use of the marketed product (Section 2(a)(1)(B)(ii) and Section 2(b)(2)(A)(ii)).

Regulation of specific weapon types: The Commission is tasked with looking into the advertising or marketing of semiautomatic assault weapons (Section 2(a)(1)(B)(ii) and Section 2(b)(2)(A)(iii)).

Regulatory burden on industry members: The bill directs the Commission to issue regulations that prohibit manufacturers, dealers, or importers of firearms from engaging in certain advertising or marketing practices (Section 2(b)(1)).

Legal and financial risks for violators: Any person who violates the regulations promulgated by the Commission will be subject to the penalties provided in the Federal Trade Commission Act (Section 2(c)(2)(B)).