Artificial Intelligence Public Awareness and Education Campaign Act

Improved Consumer Literacy: The campaign aims to help people understand the capabilities and limitations of different AI products and services, allowing for more responsible decisions about their use (Section 2(a)(2)).

Protection Against Fraud: The bill requires the identification and promotion of best practices to detect digital media, such as deepfakes and chatbot content, to help people differentiate between human and algorithmically generated media (Section 2(c)(3)).

Targeted Support for Vulnerable Populations: The campaign includes specific, targeted outreach to inform and protect populations susceptible to AI-enabled scams and fraud, specifically mentioning senior citizens (Section 2(c)(3)(C)).

Access to Legal Rights Information: The Secretary is required to facilitate access to information regarding an individual's rights under the law concerning artificial intelligence (Section 2(c)(2)).

Guidance on Data Protection: The campaign will provide information on widely accepted best practices for protecting personal data and personal identifying information (Section 2(c)(4)(F)).

Workforce and Economic Information: The campaign will promote workforce opportunities for technologists in the Federal Government and institutions of higher education (Section 2(c)(4)(G)).

Support for Small Businesses: The Secretary must consult with the Administrator of the Small Business Administration to develop elements of the campaign specifically relevant to small business owners (Section 2(c)(5)).