WIPPES Act

Increased Consumer Awareness: By requiring the "Do Not Flush" label and symbol to be displayed in a clear, conspicuous, and high-contrast manner, consumers will be more easily able to see and read these warnings during purchase and use (Section 2(b), 2(c)).

Clearer Information on Packaging: The Act ensures that for different types of containers, such as cylindrical packaging or flexible film, the labeling is placed where it is reasonably visible to the user each time a wipe is dispensed (Section 2(b)).

Standardized Product Information: The law provides specific requirements for how labels must be sized and how much contrast they must have to ensure an ordinary individual can read them under customary conditions (Section 2(c)).

Prevention of Deceptive Claims: The Act prevents covered entities from making express or implied representations that these products can or should be flushed (Section 2(d)).

Compliance Burdens for Entities: Covered entities—which include manufacturers, wholesalers, suppliers, or retailers—must follow specific, detailed rules regarding the placement, size, and contrast of labels across various packaging types (Section 2(b), 2(c), 2(i)).

Regulatory Requirements for Bulk Products: For products sold in bulk at retail, the "Do Not Flush" notice and symbol must appear on both the outer packaging and the individual packaging contained within (Section 2(b)(5)(A)).

Federal Preemption of State Laws: States and their political subdivisions are prohibited from establishing or continuing any "Do Not Flush" labeling requirements that are not identical to those found in this Act (Section 2(h)).