PURR Act of 2025

Increased Regulatory Certainty: Replacing a "wildly inconsistent" and "multifaceted" regulatory system with a uniform Federal framework improves marketplace certainty and predictability for ingredient reviews and market introductions (Section 2, Findings).

Enhanced Nutrition and Innovation: A streamlined Federal process for new pet food ingredients allows for expedited advances in nutrition and greater innovation (Section 2, Findings).

Improved Access to Food: The unified system is intended to improve the nationwide availability of safe, nutritious, and affordable pet food (Section 2, Findings).

Clearer Labeling Standards: The bill provides specific rules for "human grade" and "natural" claims, as well as how to list ingredients that are "sometimes present," which can help define what consumers are buying (Section 3(e), (g)).

Standardized Guidance: The Secretary is required to issue guidance on topics such as nutritional adequacy, calorie content claims, and metabolizable energy protocols to provide clarity (Section 3(h)).

Loss of State Authority: The bill includes a preemption clause that prevents any State or political subdivision from establishing or enforcing requirements relating to the labels, labeling, and advertising of pet food (Section 3(b)(1)).

Specific Labeling Disclaimers: For products using the term "natural" that contain chemically synthesized vitamins or minerals, manufacturers must include a specific disclaimer that is juxtaposed with the term, which could affect how the product is perceived (Section 3(g)(3)).