Bill · H.R. 10146· House(119-HR-10146)
AI Advertising Disclosure Act
- Introduced
- 8/24/2026
- Last activity
- 8/24/2026 — Referred to the House Committee on Energy and Commerce.
- Sponsored by
- Seth Magaziner
- Cosponsors
- - 6 - 0
- Introduced
- In Committee
What this bill would do
The bill, known as the "AI Advertising Disclosure Act," requires certain AI tools to clearly disclose when their content is influenced by commercial arrangements, sponsorships, or affiliate links. Covered entities must keep an internal registry of these commercial arrangements and allow users to ask if a response was influenced by them. The legislation prohibits AI tools from hiding required disclosures, pretending not to be AI when asked, or making sponsored content look like natural AI reasoning. The Federal Trade Commission and State Attorneys General are tasked with enforcing these rules, and individuals injured by a violation are granted a private right of action. The law takes effect 12 months after its enactment.
Yes· 3 of 5
Does this give people more protection from unfair business practices?+7
The act significantly enhances consumer protection by requiring clear disclosures for AI-driven sponsored content.
Does this put more rules on large technology companies?+6
The act imposes new regulatory requirements on large technology entities regarding AI content disclosures.
Does this give the federal government more power?+4
The bill expands the FTC's enforcement authority and regulatory role over AI-generated content.
The opposite
Would business owners be better off under this?-3
Businesses may face increased compliance costs and regulatory scrutiny due to new disclosure mandates.
Who it would affect, and how
Potential Positive Impacts for People
-
Clear Disclosures for Users: Under section 2(a)(2), AI tools must provide clear and conspicuous disclosures in plain language when content is influenced by a commercial arrangement, helping people easily identify hidden advertisements or sponsored recommendations.
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Right to Ask About Commercial Influence: Section 2(c)(2) requires companies to give users the ability to ask if any response they received was subject to a commercial arrangement, holding companies accountable and giving everyday folks straightforward answers.
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Legal Protection and Accountability: Section 2(g) provides everyday people with a private right of action to recover actual monetary losses or up to $1,000 per violation—with possible increases for willful violations—giving citizens direct recourse against companies that break the rules.
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Potential Negative Impacts for People
- Compliance Costs for Smaller Tech Providers: Section 2(h)(4) defines covered entities as those deploying tools with more than 50,000 monthly active users, which could place heavy administrative burdens and registry-keeping requirements on smaller growing companies that lack massive compliance departments.
Groups and Interests Ranking
Every group the model scored this bill for, from -10 to +10. Hover a score for the reason it gave.
- Education And Technology
- Increases Big Tech Regulation+6Improves Data Privacy+2
- Economy And Finance
- Improves Consumer Protection+7
- Governance And Ideology
- Increases Federal Power+4Increase States Rights+3
- Demographic And Interest Groups
- Good For Business Owners-3
- 9/24/2026
- 1 Cosponsor added.
- 9/8/2026
- 1 Cosponsor added.
- 9/4/2026
- 2 Cosponsors added.
- 9/1/2026
- 1 Cosponsor added.
- 8/24/2026
- Referred to the House Committee on Energy and Commerce.
- 1 Cosponsor added.
- Introduced in House
Judy ChuDemocrat · California
Jasmine CrockettDemocrat · Texas
Adelita GrijalvaDemocrat · Arizona
James McGovernDemocrat · Massachusetts
Eleanor NortonDemocrat · District of Columbia
Hillary ScholtenDemocrat · Michigan