Bill · S. 4555· Senate(119-S-4555)
GAME Act of 2026
- Introduced
- 5/18/2026
- Last activity
- 5/18/2026 — Read twice and referred to the Committee on Commerce, Science, and Transportation.
- Sponsored by
- Katie Britt
- Cosponsors
- - 4 - 5
- Introduced
- In Committee
What this bill would do
The GAME Act of 2026 aims to stop covered digital advertising platforms from showing targeted sports gambling advertisements to minors. It prohibits platforms from using personal information, profiling, or device identifiers to direct such ads to anyone under the age of 18. The Federal Trade Commission is tasked with enforcing these rules, treating violations as unfair or deceptive acts. If a platform violates the law three or more times, the Commission can refer them to the Attorney General for criminal prosecution. This specific regulation would take effect one year after the act is enacted.
Yes· 3 of 6
Would children be better off under this?+8
The bill explicitly protects minors from receiving targeted advertisements for sports gambling platforms.
Does this give people more protection from unfair business practices?+7
The bill prohibits digital platforms from using personal data to target sports gambling advertisements at minors.
Does this give people more control over their personal data?+6
The bill restricts the use of personal information and profiling to target minors with specific gambling-related content.
The opposite
No question was scored the opposite.
Who it would affect, and how
Potential Positive Impacts for People
-
Protection of Minors from Gambling Advertisements: The bill prohibits covered digital advertising platforms from displaying targeted advertisements that promote sports gambling platforms to individuals under 18. (Section 2(a))
-
Standardized Enforcement: By treating violations as unfair or deceptive acts, the Federal Trade Commission can use its existing powers to hold platforms accountable. (Section 2(b)(1)(A))
-
Criminal Accountability for Repeat Offenders: The bill provides a mechanism for criminal prosecution through the Attorney General for platforms that violate the law three or more times. (Section 2(b)(2)(A))
Potential Negative Impacts for People
- Financial Penalties for Platforms: Covered digital advertising platforms found in violation of the law after a referral to the Attorney General can be fined up to $100,000 for each instance of a targeted advertisement directed to a minor. (Section 2(b)(2)(B))
Groups and Interests Ranking
Every group the model scored this bill for, from -10 to +10. Hover a score for the reason it gave.
- Demographic And Interest Groups
- Good For Children+8Good For Young Adults+5
- Economy And Finance
- Improves Consumer Protection+7
- Education And Technology
- Improves Data Privacy+6
- Governance And Ideology
- Improves Government Transparency+2
- Social Issues And Justice
- Improves Poverty Reduction+2
- 8/6/2026
- 3 Cosponsors added.
- 7/14/2026
- 2 Cosponsors added.
- 6/24/2026
- 2 Cosponsors added.
- 6/9/2026
- 1 Cosponsor added.
- 5/18/2026
- Read twice and referred to the Committee on Commerce, Science, and Transportation.
- 1 Cosponsor added.
- Introduced in Senate
Marsha BlackburnRepublican · Tennessee
Richard BlumenthalDemocrat · Connecticut
Christopher CoonsDemocrat · Delaware
John CurtisRepublican · Utah
Kirsten GillibrandDemocrat · New York
John HickenlooperDemocrat · Colorado
Ben LujánDemocrat · New Mexico
James LankfordRepublican · Oklahoma
Pete RickettsRepublican · Nebraska