Bill · H.R. 10696· House(119-HR-10696)
Ad-Free Means Ad-Free Act
- Introduced
- 10/1/2026
- Last activity
- 10/1/2026 — Referred to the House Committee on Energy and Commerce.
- Sponsored by
- Josh Riley
- Cosponsors
- None
- Introduced
- In Committee
What this bill would do
This bill is called the Ad-Free Means Ad-Free Act. It requires the Federal Trade Commission to make new rules stopping video streaming services from playing tricks on regular folks. Specifically, it stops these companies from advertising a service as ad-free and then adding ads later on. This protection applies if a subscriber signed up for an ad-free option and ads are added within one year or the length of the contract, whichever is longer. The same protection applies if a subscriber cancels and re-enrolls in the subscription. The Federal Trade Commission will be responsible for enforcing these rules and punishing companies that break them.
Yes· 3 of 10
Does this give people more protection from unfair business practices?+6
The bill protects consumers of video streaming services by prohibiting companies from advertising ad-free options and subsequently adding advertisements within specified timeframes.
Does this put more rules on large technology companies?+5
The bill directs the Federal Trade Commission to promulgate regulations prohibiting deceptive advertising practices by video streaming service providers.
Does this give the federal government more power?+3
The bill grants the Federal Trade Commission new rulemaking and enforcement authority over video streaming services.
The opposite
No question was scored the opposite.
Who it would affect, and how
Potential Positive Impacts for People
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Section 2(a)(1) protects folks who pay for streaming services by stopping companies from advertising a service as ad-free and then sneaking ads in within a year or the length of the contract. This is a positive outcome because it keeps companies honest and ensures people get what they actually paid for without unwanted interruptions.
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Section 2(a)(2) helps people who cancel and re-enroll in a subscription by making sure streaming providers cannot add ads to their service within one year of re-enrollment or the length of the contract. This prevents companies from changing the rules on customers who decide to come back to a service they previously used.
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Section 2(b) ensures that people are protected even if they sign up for a streaming service through a third party instead of directly with the company. This is a benefit because it closes loopholes that streaming providers might use to dodge the rules and trick everyday consumers.
Potential Negative Impacts for People
Based on the provided text, there are no specific sections or provisions identified that create negative consequences or burdens for individuals or groups of people in the United States.
Groups and Interests Ranking
Every group the model scored this bill for, from -10 to +10. Hover a score for the reason it gave.
- Demographic And Interest Groups
- Good For Children+2Good For High Income Households+2Good For Low Income Households+2Good For Middle Aged+2Good For Middle Class Households+2Good For Seniors+2Good For Young Adults+2
- Economy And Finance
- Improves Consumer Protection+6
- Education And Technology
- Increases Big Tech Regulation+5
- Governance And Ideology
- Increases Federal Power+3
- 10/1/2026
- Referred to the House Committee on Energy and Commerce.
- Introduced in House